THE BRIEF

March 2020. COVID-19.
As retailers across the country were closing their doors and canceling stock orders with factories, Australia’s largest bicycle retailer was betting big on an uplift in demand.

“At the time, staff numbers were down 10 to 20 per cent due to coronavirus, so we set out to recruit more staff and increased engagement with the existing team.”

Matt Turner, CEO and Founder of The Pedal Group, parent company of 99 Bikes.

With this rapid growth in the business, 99 Bikes didn't waste any time in creating a Leadership Academy, which quickly became the backbone of their business.

Luminate Leadership was hired to consult, create and deliver 3 key functions in Learning and Development:

PATHWAYS

The Leadership Academy, showing a Leadership pathway that anyone in the business could follow

Personal Development

A series of Personal Development (PD) workshops for all retail staff, as well as support business, including finance, product, marketing and operations.

BETTER LEARNING

Refine Certificate III and Certificate IV traineeship modules, specifically to elevate existing content to promote better learning, and more engagement across those enrolled

The 99 Bikes Leadership Academy
THE DESIGN

Setting aside one day a week over an 8 week period, Luminate’s Cherie Canning, and 99 Bikes Nation Leader Lin Pih, worked together to build a comprehensive Leadership program, named the 99 Bikes Leadership Academy.

In this time they designed and wrote the workshops, equipped with facilitator notes and participant notes, focussing on 7 levels of leadership in the 99 Bikes business.
The workshops were designed to be delivered both face to face, as well as virtually (via Zoom) where lockdowns were imposed in various states of Australia during the COVID-19 pandemic.

The 7 levels of Leadership included programs for Leaders at every stage and also developing the future leadership bench, deepening their Leadership capability across the company nationally.

Introduction to Leadership - All staff as part of onboarding
Emerging Leader - Future leader program
Assistant Team Leader training
Team Leader training
Senior Team Leader training
Future Area Leader Program
Area Leader training
THE DELIVERY

Going into 2023, the Luminate Leadership team will facilitate a combination of the Leadership Academy & PD workshops, at least once a month, across each of the capital cities in Australia.

Lin Pih, Nation Leader and People and Culture Leader 99 Bikes says:

“Before selecting Luminate, I did talk to a few other companies, and the difference with Luminate was huge.  Cherie asked great questions and quickly understood what my vision was for our Leadership Academy. We embarked on a number of design and collaboration sessions which were extremely productive.  Cherie was open, curious, and listened to everything I needed whilst at the same time having a depth of knowledge and experience and was able to challenge my way of thinking whilst staying true to our company visions and values.

Cherie shows up to every collaboration, consulting, and workshop session as though she works with us at 99 Bikes and you can feel her passion and commitment to make a difference as if it was her own business.

Cherie has a unique balance where she can help to add logical structure to my ideas and share other best practices to provide inspiration. Cherie mentored me on all aspects from writing leadership content to producing professional resources and engaging rollout communications. I am so proud and grateful for all that we have created at 99 for our Leaders and future leaders thanks to Cherie and Luminate.”